HOW WOULD YOU DESCRIBE BUSINESS AT THE MOMENT?

Growing strongly Growing steadily Fairly stable More challenging than 12 months ago Very challenging Prefer not to say

WHAT ARE THE BIGGEST CHALLENGES FACING YOUR BUSINESS?

Choose up to three.

Attracting new customers Increasing sales Rising operating costs Staffing and recruitment Marketing the business effectively Finding enough time to market the business Increasing footfall Competition Customer retention Digital skills and technology Understanding AI and how it applies to business Other:

WHAT WOULD HELP YOUR BUSINESS MOST OVER THE NEXT 12 MONTHS?

Choose up to three.

More local customers More visitors and tourists Increased footfall Greater awareness of my business More events and activity in Winchester Better promotion of Winchester as a destination More collaboration between Winchester businesses Marketing support Business training and workshops Networking opportunities Greater digital exposure Other:

HOW CONFIDENT ARE YOU IN YOUR CURRENT MARKETING?

Very confident Fairly confident We would value some guidance We need significant help We do very little marketing Unsure

WHICH MARKETING CHANNELS DO YOU CURRENTLY USE?

Tick all that apply.

Facebook Instagram TikTok LinkedIn Google Business Profile Email marketing Website Paid social media advertising Google advertising Video marketing Printed/local advertising Other We do very little marketing

WHAT IS YOUR BIGGEST MARKETING CHALLENGE?

Choose the closest answer.

Finding enough time Creating good content Knowing what to post Growing followers and engagement Reaching new customers Turning marketing activity into enquiries or sales Understanding paid advertising Keeping our website current Being found on Google Creating photography or video content Understanding what is working Developing a clear marketing strategy Other:

WHO CURRENTLY LOOKS AFTER YOUR MARKETING?

I do it myself Another member of staff A dedicated marketing employee or team A freelancer A marketing agency Different people handle different areas Nobody consistently manages it

HOW WOULD YOU RATE YOUR BUSINESS'S OVERALL DIGITAL PRESENCE?

Think about your website, Google presence, social media and online visibility.

Excellent Good Average Needs improvement Needs significant improvement I am unsure

HOW IMPORTANT IS COLLABORATIVE MARKETING BETWEEN WINCHESTER BUSINESSES TO YOU?

This might include joint promotions, events, competitions, local campaigns, offers and cross-promotion.

Very important Quite important I would like to learn more We already collaborate with other Winchester businesses Not a priority for us

WHICH AREAS WOULD YOU VALUE ADDITIONAL SUPPORT, GUIDANCE OR TRAINING WITH?

Tick all that interest you.

Social media Attracting new customers Marketing strategy Website performance Google visibility Online advertising Photography and video Email marketing Lead generation Branding and design Customer retention Measuring marketing results AI training for business, including ChatGPT basics Digital tools to help promote your business None at present Other:

WOULD YOU BE INTERESTED IN BUSINESS WORKSHOPS, SHORT TRAINING SESSIONS OR PRACTICAL MARKETING SUPPORT ARRANGED THROUGH WINCHESTER BID?

Yes, definitely Possibly, depending on the subject I would like more information Not at present

If yes or possibly, which subjects would interest you most?

Social media AI and ChatGPT basics for business Google and local search Creating better content Video marketing Websites Paid digital advertising Email marketing Lead generation Marketing strategy

WHAT MORE WOULD YOU LIKE TO SEE WINCHESTER BID DO TO SUPPORT LOCAL BUSINESSES?

Choose up to three.

Promote Winchester to more visitors Promote individual Winchester businesses Run more local marketing campaigns Organise more events Encourage collaboration between businesses Provide business training and workshops Provide marketing and digital support Create more networking opportunities Help businesses understand new technology and AI Provide access to trusted specialist support Other:

LOOKING AHEAD TO THE NEXT WINCHESTER BID TERM, HOW DO YOU CURRENTLY FEEL ABOUT WINCHESTER BID CONTINUING ITS WORK FOR A FURTHER FIVE YEARS?

I would support its continuation I am likely to support its continuation I am currently undecided I would like more information before deciding I would not currently support its continuation Optional: What would you most like Winchester BID to achieve during its next five-year term?

WOULD YOU LIKE WINCHESTER BID TO CONTACT YOU ABOUT ANY OF THE SUPPORT AREAS YOU SELECTED?

Yes, please contact me Yes, please send me further information Possibly at a later stage No, thank you

ONE FINAL QUESTION

What is the ONE thing Winchester BID could do over the next five years that would have the greatest positive impact on your business?

ABOUT YOU

Business name: * Your name: * Email: * Telephone: *

Business sector:

Retail Hospitality Food and drink Professional services Health and wellbeing Leisure and tourism Arts and culture Beauty and personal care Property Other:

I am happy for Winchester BID to contact me regarding my responses and any areas of support I have expressed an interest in.

Yes, please enter me into the prize draw to win one of five Digital Business Cards, fully designed and hosted free for 12 months for my business, courtesy of one of Winchester BID’s digital marketing partners. Five winners will be selected at random from eligible survey respondents. Terms and conditions apply.